ABOUT
Self Evolver began as a way to empower individuals to embrace their personal evolutions and celebrate how far they’d come on their journeys.


Self Evolver Story
Our founder, Kayla, became a counselor because she wanted to help people connect with each other and with themselves—to truly embrace who they are and who they want to be. With the core message of “Self Evolver” serving as a rallying cry for these clients, Kayla grew her brand to be an empowering source of hope for anyone dealing with mental health issues and seeking to evolve in some way. Today, Self Evolver is the perfect blend of contemporary athleisure apparel and mindful messaging.
Our brand is defined by more than our comfortable clothing; just as we are defined by more than the clothes we wear.
We seek to push boundaries, break down walls, and rewrite the traditional narrative around mental health.

We are
always evolving.
breaking norms.
empathetic.
forward-thinking.
diverse.
mental health.
We are Self Evolver.

We are
always evolving.
breaking norms.
empathetic.
forward-thinking.
diverse.
mental health.
We are Self Evolver.
OUR MISSION
Self Evolver is where sustainable fashion meets sustainable personal goals. We exist to break stigmas, lift each other up, and be part of the positive conversation surrounding mental health. We’re more than an apparel brand; we’re a community of self evolvers.

MEET KAYLA, BA, MA, LPC
Kayla is a big believer in going for your dreams, leaning into fears, and owning your self evolutions. She’s embraced this personal philosophy in every aspect of her life, from starting her counseling practice and pursuing her Ph.D. to writing a comic book and launching a brand that’s accessible to all. Whether working with a client or working her way up to a black belt in self-defense, Kayla believes encouragement leads to empowerment.
Over her career, Kayla realized the more clients met their dreams and personal successes, the easier it was to lift out of depression and improve mental health. The idea of Self Evolver was born from this revelation to celebrate these successes and evolutions. As a Self Evolver herself, she believes in the power of connection, counseling, and compassion.
Most recently, Kayla launched a domestic violence resource app called Underground Moves with support from people who have “been there.” The app furthers her self-empowerment mission and includes resources for counseling, peer support, moving/housing advocates, self-defense, trauma-release yoga, and trauma fitness coaching.
When not working with clients or her brands, Kayla spends much of her free time with her daughter, Roary, exploring the healing beaches of Lake Erie or taking girlfriend trips to recharge and reconnect.
“Courage is feeling the fear and doing it anyway” — Oprah Winfrey


Self Evolver Ambassadors
Self Evolver Ambassadors embody what it means to strive for more—not perfection, but purpose. These men and women come from all walks of life and are in all stages of their self evolutions. They are active in their social circles and within their communities, they’re vibrant, accepting, outgoing, and pursuing radical self love.
Apply to become an Ambassador
We’re always looking for self-evolved people to represent our brand! To be considered as a Self Evolver Ambassador, fill out the form below and we’ll get back to you!
COMMUNITY
CONNECT
